![]() You most likely think that the buttons might be too small or you need to change the color, font, or position. Imagine, for example, that you test a prototype but discover that users are not interacting with the interface how they are supposed to. The eye-tracking methodology can be extremely valuable for usability tests since it records the journey without interfering with the users’ natural behavior. ![]() This article explores the latest trends in the eye-tracking market and how the methodology can be included in the UX researcher’s toolbox. It allows researchers to see through the users’ eyes and get insights about visual attention. ![]() Eye-tracking, a method that measures where people are looking and for how long they are looking, became more accessible to UX research thanks to technology.
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